Not believe in Santa Claus! You might as well not believe in fairies! You might get your papa to hire men to watch in all the chimneys on Christmas Eve to catch Santa Claus, but even if they did not see Santa Claus coming down, what would that prove? Nobody sees Santa Claus, but that is no sign that there is no Santa Claus. The most real things in the world are those that neither children nor men can see. Did you ever see fairies dancing on the lawn? Of course not, but that’s no proof that they are not there. Nobody can conceive or imagine all the wonders there are unseen and unseeable in the world.
After all, there are numerous other things that only exist as concepts and not as parts of objective reality, but they still have great influence on our lives. Has anybody ever seen justice, love, trust or honesty? Yet people generally tend to believe that these things do exist, and this belief affects our lives. Belief in Santa Claus, no matter how silly it may sound, is not very much different – if children are capable of believing in something, even though adults consider it to be ridiculous, and this belief changes the way they behave, this something can be called real.
In 1939, May wrote a Christmas-themed story-poem to help bring holiday traffic into his store. Using a similar rhyme pattern to Moore’s “‘Twas the Night Before Christmas,” May told the story of Rudolph, a young reindeer who was teased by the other deer because of his large, glowing, red nose. But, When Christmas Eve turned foggy and Santa worried that he wouldn’t be able to deliver gifts that night, the former outcast saved Christmas by leading the sleigh by the light of his red nose. Rudolph’s message—that given the opportunity, a liability can be turned into an asset—proved popular. Montgomery Ward sold almost two and a half million copies of the story in 1939. When it was reissued in 1946, the book sold over three and half million copies. Several years later, one of May’s friends, Johnny Marks, wrote a short song based on Rudolph’s story (1949). It was recorded by Gene Autry and sold over two million copies. Since then, the story has been translated into 25 languages and been made into a television movie, narrated by Burl Ives, which has charmed audiences every year since 1964.