Studio , located in Berlin, Germany, designed the Mirra chair, the Setu chair, and, most recently, Mirra 2—a complete redesign of the original. Designers Burkhard Schmitz, Claudia Plikat, Carola Zwick, and engineer Roland Zwick lead the design firm, which opened in 1992. Also active in education, the designers teach industrial design and product design at universities in Germany. An interest in the tools that define how people work has led Studio to design software interfaces, office seating, and medical equipment. Studio has been collaborating with Herman Miller for over 20 years.
To conclude, I will draw out my conclusions regarding pressure groups, this essay explores on the theories on pressure groups and their role in democracy and society. Also stated is how pressure groups use the media as a communication strategy to influence. I distinguished the difference between the two pressure groups outsiders and insiders, they both share the ability to reform policies and both have clear strategies. An important factor in the concept of this essay is the relationship between the groups and the government which determines the group's legitimacy and success. The growth of pressure groups being increased by the media and its coverage has led to the importance of media in an Insider group but significantly more important in an outsider. Outsider groups also have an advantage of using the public in demonstrations creating more awareness regarding issues and policy process. Group membership has grown due to people concerned with quality of life an example of a pressure group, Greenpeace, which highlights the environment and portrays it as something that would affect us if we do not take action. In contrast some groups have declined in membership as changes occur in the social structure. Participation is however still on the rise, . Student Fees Protest. It has been proven that Pressure groups Like Greenpeace has been successful in the decision making process. The Brent Spar episode is an example in relation to Greenpeace. Groups are now more aware that they need to establish a good relationship with parliament and the media, as well as parliamentary lobbying and public campaigning when necessary. There has been an increase in lobbying especially among the insider groups who wish to influence political influence. Most inside groups have passive members as they are recognised in parliament and work with the government. "It is in the interests of good government to work with pressure groups rather against them (Baggott, 1995: pp. 230). Groups can contribute to efficiency their knowledge and information can help government to develop a more effective policy.