The truth is that the American mall grows where it does because someone with enormously deep pockets decides to plunk it down where there used to be woods or a golf course. He surrounds it with hundreds of acres of parking and waits for people to come spend their money, as he knows they will because people will do what mass advertising tells them to do. Downtown, on the other hand, grew where it did because there was an organic need for it. It was a community's response to a community's needs neighbors responding to neighbors and it flourished as the community flourished. If the mall can replace this sense of community, then so be it; it deserves our affection as well as our dollars. If it can't, then we have gained convenient parking and freedom from the weather at an awful price.