Some applicants may ramble on about themselves in a manner that may appear self-indulgent and not very appealing to the committee. Remember, this is an application essay, not an autobiography. Conversely, some applicants tend to say too little, perhaps hesitating to promote themselves too explicitly or not knowing what about themselves would be interesting to people whom they don't know. In such cases, perhaps focusing more on what you want to do than on what you have already done (let your record speak for itself) may help in getting beyond self-inhibition.
Innovation has become a primary force driving the growth, performance, and valuation of companies. There seems to be a wide gap between the aspirations of executives to innovate and their ability to execute. Many companies make the mistake of trying to spur innovation by turning to unreliable best practices and to organisational structures and processes. Moreover, executives who focus on stimulating and supporting innovation by their employees can promote and sustain it with the current talent and resources more effectively than they could by using other incentives.